The tobacco industry uses sneaky and deceptive tactics to market their products to young children and various marginalized communities.
Big Tobacco’s main objective is to make money, and they do that by selling addictive products that far too many Hoosiers purchase and use throughout their lifetime. The longer people use tobacco products, the more money they spend and the more likely they are to experience serious health effects, such as cancer, breathing issues, or cardiovascular disease.
All while Big Tobacco makes billions of dollars!
Breathe Resources
This quick video gives examples of the tactics used by Big Tobacco to sell their deadly products:
Check out this Breathe handout to learn more about Big Tobacco’s tactics and how they keep their dangerous products in the market.
Tobacco companies are constantly coming out with new products to get around laws and attract new customers, including tweens and teens. Many of the newer products are discreet and look like everyday items. The tobacco industry may even market them as “safer” without any science to back that claim.
Anyone who cares about the well-being of young people needs to stay vigilant about these new products and be ready to talk about the dangers of tobacco/nicotine. This handout shows some current emerging tobacco products:
This handout specifically addresses menthol tobacco products, which are popular among African Americans. Tobacco companies have specifically targeted African Americans for decades with ads for menthol products, creating health inequity.
If you are interested in learning more about tobacco industry tactics and advocating for proven policies that will reduce tobacco and e-cigarette use for all Hoosiers, check out these websites:
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